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In 1969, WCBS-FM launched a freeform rock format, which was becoming increasingly popular, and all other CBS-owned FM stations followed suit.
For the first time, WCBS-FM would have an airstaff.
The station is continually ranked one of the highest-rated stations in the New York market, as well as one of the highest-rated classic hits stations in the United States.
In 1940, during the early days of FM broadcasting, what is now WCBS-FM was allocated an FM frequency and callsign, W67NY, becoming CBS's first FM station.
The AM station retained its personality-oriented Middle of the road format until August 27, 1967.
On August 27, 1967, the AM station had to launch its news format (which was not full-time until 1972) on WCBS-FM because a small airplane had crashed into the AM transmitter a few hours earlier.The oldies format on WCBS-FM continued to be a success.One ongoing favorite feature was a countdown of the top 500 songs of all time, as voted by the station's listeners.The transmitter was moved to the Empire State Building in the early 1950s.For many years, WCBS-FM simulcast its programming with its AM sister station.